Measuring and Improving Your Standards: A Guide for Sustainability Tracking

Introduction: Sustainability and Sport

Sport can play a leading role in the global push for a sustainable environment, higher standard of living and a more equal society.

Sports and events organisations have a huge footprint, due to stadia, international travel, fan consumption, and a large workforce. From carbon emissions and plastic waste to legacy, human rights and diversity standards, consumers are demanding that sports organisations, major events and venues must responsibly track their impact on the world around them.

What role can your organisation play?

Introduction: Sustainability Tracking and Sport

Sustainability tracking is pivotal but it is currently done poorly.

Proving your sustainability improves your reputation with consumers and sponsors, increases your appeal as an employer and a partner, and boosts your adherence with governments and regulations. To achieve that you need to aggregate the increasing amount of data and targets in one platform to improve reporting, version control, data management and staff engagement.

Organisations need to invest an increasing amount of time and money into a system to track and report on their sustainability data. However, that is currently a task done largely inefficiently, using spreadsheets.

Lacking a collective repository for sustainability data creates issues for organisations.

Sustainability tracking, when done well, brings many benefits.

• Engage your team in sustainability efforts
• Report on your achievements for stakeholders
• Demonstrate your achievements to fans
• Adhere to government regulations
• Empower an equal and diverse workforce

Organisations in sport and events are investing in sustainability tracking now.

Tracking your sustainability is essential but should not be a burden

• The growing importance of sustainability in sports requires organisations to demonstrate how they are progressing towards their goals
• Fans are demanding it, sponsors are activating around it and governing bodies and funding organisations are requiring it
• Help your organisation better manage sustainability efforts by using a bespoke system to make it easy to track your efforts

Thank you for reading our introduction. Download the full guide at the top or bottom of the page, or book an introduction to WeTrack's sustainability tracking software just below.