Normally when writing an introduction to a white paper, my job is to get the reader excited and enthused about the benefits they will get from the following pages. Whilst I hope this is still the case, there is no denying that the backdrop to this paper is a bleak one for the events industry.
For an industry that was thriving, the downfall has been swift and, mostly, terrible. COVID-19 and events really do not mix well and until mass gatherings are allowed again, they will remain ghosts of what they were and could be.
Saving costs is always important, but is now imperative. Our focus is not only to help our clients survive but to help them emerge with a more sustainable business.
I hope you find the articles, facts, and opinions in this guide interesting. Wishing you all the very best over the coming months.